Constant Contact vs ActiveCampaign : In-Depth Comparison


Constant Contact and ActiveCampaign are two popular email marketing tools that offer many useful features. Here’s our detailed comparison of Constant Contact vs ActiveCampaign to help you decide which is the best email marketing tool for your business.

 

Constant Contact vs ActiveCampaign

Here’s a step by step comparison of Constant Contact vs ActiveCampaign.

 

Overview

Constant Contact is a feature-rich email marketing tool that allows you to easily build email marketing campaigns without any coding and optimize them quickly. It features an email list builder, drag & drop email builder, template library, A/B testing and conversion rate optimization tools. It is suitable for small-medium businesses as well as large enterprises.

ActiveCampaign is a powerful email marketing tool that allows you to easily create stunning emails using a visual email builder and template library, and A/B testing. It allows you to monitor and optimize all your email marketing campaigns from one place. It is suitable for small-medium businesses as well as large enterprises.

 

Features

Constant Contact offers many useful features such as:

  • List-Building Tools
  • Contact Management
  • Social Media Sharing Tools
  • Tracking & Reporting
  • Image Library
  • Marketing Automation
  • Apps & Integrations
  • Facebook Fan Promotion
  • Opens & Click Tracking
  • Events Registration & Management
  • Deliverability
  • Mobile Email Marketing

Here’s the detailed list of features offered by Constant Contact.

 

ActiveCampaign also offers many features such as:

  • Marketing automation
  • Built-in integrations with over 200 external services
  • Smart auto responders
  • Drag and drop email designer
  • Campaign, contact, as well as list reporting
  • Track your contacts onsite and in your apps
  • Track where your contacts live or travel
  • SMS marketing
  • Add live ecommerce data, videos to your emails
  • Free phone, live chat, as well as email support
  • CRM & Sales automation
  • Send newsletters
  • Find contacts based on age, gender, and location
  • Automated series
  • Advanced segmentation and targeting
  • Dynamic (as well as conditional) email content
  • Free email templates
  • Social media monitoring as well as reaction automations
  • Build custom forms for your landing pages
  • Free one-on-one training

Here’s the detailed list of features offered by ActiveCampaign.

 

Setup and Ease of Use

Both Constant Contact and ActiveCampaign don’t require any setup since they are both cloud-based, standalone email marketing tools. You can simply sign up and start using them immediately. They are both well-documented, well-designed and easy to use. There is not much difference between Constant Contact vs ActiveCampaign in this case.

 

Supported Platforms

Both Constant Contact and ActiveCampaign work well on all websites, blogs, online stores, web apps, mobile apps, content management systems, blogging platforms, ecommerce platforms.

 

Pricing

Constant Contact offers paid plans starting from $20/month. ActiveCampaign’s paid plans start from $15/month.

 

Integrations

Both Constant Contact and ActiveCampaign support plenty of third-party integrations with popular tools such as Google Analytics, Google Drive, Dropbox, Slack, Zapier.

 

Alternatives

There are plenty of alternatives to Constant Contact such as AWeber, Mailchimp. Similarly, there are many alternatives of ActiveCampaign such as Campaign Monitor.

 

Conclusion – Constant Contact vs ActiveCampaign

Both Constant Contact and ActiveCampaign are two popular email marketing tools that offer plenty of useful features. They are both good at what they do. You can’t go wrong with either of them.