Clicky and Kissmetrics are two popular marketing tools that offer many useful features. However, they are meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s a detailed comparison of Clicky vs Kissmetrics to help you decide.
Clicky vs Kissmetrics
Here’s a step by step comparison of Clicky vs Kissmetrics.
Clicky is a web analytics software that provides many useful information about website visitors such as their location, language, device, browsers, source of traffic, visited url, etc. It allows you to understand how people discover your website, which pages they visit and how they interact with it. It also provides some conversion rate optimization tools like heatmaps and conversion funnels.
Kissmetrics is a behavioral analytics and customer engagement platform that helps you understand customer behavior, improve conversion rate, drive engagement and grow retention. It is suitable for medium-large businesses and might be expensive for small-medium businesses.
Clicky focuses on web analytics with features such as:
- Real Time Monitoring
- User Activity
- Heat Maps
- Up Time Monitoring
- Click Tracking
- Mouse movement tracking
- Scroll tracking
- Https Tracking
- Google Search Rankings
- Flexible API
- Twitter Analytics
- Un-sampled Data
- Video Analytics
Here’s the detailed list of features offered by Clicky.
Kissmetrics focuses on behavioral analytics with features such as:
- Customer Segmentation
- User flow
- Email marketing
- Goal setting
Here’s the detailed list of features offered by Kissmetrics.
Setup and Ease of Use
Both Clicky and Kissmetrics have a similar setup. You need to drop a piece of code on your web pages where you want these tools to track visitor data. Once installed, you can monitor your website on their online dashboards. You can also install them via plugins for popular platforms such as WordPress, Shopify, Magento, etc.
Both Clicky and Kissmetrics work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, and website builders. There is not much difference between Clicky vs Kissmetrics in this case.
Clicky offers a free plan that supports upto 3,000 daily page views, with paid plans starting from $9.99/month. Kissmetrics is quite expensive, with paid plans starting at $500/month.
Both Clicky and Kissmetrics support plenty of third-party integrations.
Conclusion – Clicky vs Kissmetrics
Both Clicky and Kissmetrics are mature products with many useful features. If you are looking for a web analytics tool go for Clicky. On the other hand, if you are looking for a behavioral analytics & customer engagement platform, you can try Kissmetrics. If you Kissmetrics to be expensive, then try one of the above mentioned alternatives.