Clicky and Google Analytics are two popular marketing tools that offer many useful features. However, they are both meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s a detailed comparison of Clicky vs Google Analytics to help you decide the right marketing tool for your website.
Clicky vs Google Analytics
Here’s a step by step comparison of Clicky vs Google Analytics.
Clicky is a web analytics software for websites, mobile sites and blogs. It allows you to understand user behavior and identify bottlenecks, with the help of heatmaps, click monitoring, conversion funnels. It also provides some other features such as uptime monitoring, twitter analytics, etc useful to run your business. It also gives you a good idea of your visitor demographic. It is suitable for small-medium businesses.
Google Analytics is a web analytics tool that provides tons of useful information about your website visitors such as their location, language, browser, device, gender, etc. It allows you to easily understand your site visitors and optimize marketing campaigns to attract the right audience. It is suitable for every website, big or small. However, it doesn’t provide conversion tools like heatmaps, and session replays.
Clicky offers many useful features such as:
- Real Time Monitoring
- User Activity
- Heat Maps
- Up Time Monitoring
- Click Tracking
- Mouse movement tracking
- Scroll tracking
- Https Tracking
- Google Search Rankings
- Flexible API
- Twitter Analytics
- Un-sampled Data
- Video Analytics
Here’s the detailed list of features offered by Clicky.
Google Analytics also offers many features for web analytics such as:
- Traffic Information
- Goal Tracking
- Website Conversion
- User Activity
- Audience Reports
- Flow Visualization
- Custom Reports & Dashboards
Setup and Ease of Use
Both Google Analytics and Clicky have a similar setup. You need to paste a piece of code on all your web pages where you want these tools to track visitor data. Once installed, you can easily monitor your website performance on their online dashboards. You can also install them via Google Tag Manager, or use a direct plugin from any of the popular websites such as WordPress, Magento, Shopify, etc.
Both Google Analytics and Clicky work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems and website builders. There is not much difference between Clicky vs Google Analytics in this case.
While Google Analytics is free to use, Clicky offers a free plan that supports upto 3000 daily page views, with paid plans starting from $9.99/month.
Google Analytics integrates well with other Google Products such as Adsense, Adwords, etc. and provides an API for third-party tools for integration. Clicky provides tons of plugins to integrate with third-party tools.
There are plenty of alternatives to Clicky and Google Analytics such as Piwik that offer web analytics.
Conclusion – Clicky vs Google Analytics
Both Clicky and Google Analytics are feature rich, mature products for web analytics. While Google Analytics focuses more on web analytics, Clicky also provides a few conversion rate optimization and social media analytics tools that allow you to manage your website. In fact, you can use them together, since Google Analytics is free anyway.