ClickTale vs Mouseflow : In-Depth Comparison

ClickTale and Mouseflow are two popular conversion rate optimization software that provide many suitable features. Here’s a detailed comparison of ClickTale vs Mouseflow to help you decide which is the best conversion rate optimization tool for your business.


ClickTale vs Mouseflow

Here’s a step-by-step comparison of ClickTale vs Mouseflow.



ClickTale is a popular conversion rate optimization software that features heatmaps, session replays, conversion funnels, form analytics. It can be used to reduce bounce rate, improve conversion rate, get more subscribers and sign ups. It is suitable for medium-large businesses and might be expensive for small businesses.

Mouseflow is a popular conversion rate optimization software that features heatmaps, session replays, form analytics, conversion funnels to help you understand user behavior and improve conversion rate. It is suitable for small-medium businesses and large enterprises.



ClickTale focuses more on conversion rate optimization with features such as :

  • Heatmaps
  • A/B testing
  • Multi variate testing
  • Conversion analytics
  • Dashboards
  • Reports
  • Behavioral analysis
  • Error reports
  • Visual editor

Here’s the detailed list of features offered by ClickTale.

Mouseflow focuses on mouse tracking with features such as:

  • Heatmap Analytics
  • Session Replay
  • Conversion Funnels
  • Form Interaction
  • User Feedback
  • Wide range of integrations
  • Filters & Segments
  • Scroll map
  • Reports & Dashboards

Here’s the detailed list of features offered by Mouseflow.


Setup and Ease of Use

Both ClickTale and Mouseflow are easy to use, well documented and well-designed. They both have a similar setup. You need to add a piece of code to your web pages where you need these tools to track data. If you don’t have technical assistance, you can also install it via Google Tag Manager, or using direct plugins to popular platforms like WordPress, Shopify, Magento, etc.


Supported Platforms

Both ClickTale and Mouseflow work well on all websites, mobile sites, content management systems, ecommerce platforms, and blogging platforms. There is not much difference between ClickTale vs Mouseflow in this case.



ClickTale’s pricing is not available publicly. You need to request for a quote. Mouseflow offers a free trial, with paid plans starting from $29/month.



Both ClickTale and Mouseflow integrate with plenty of third-party Marketing, Analytics, Ecommerce, Customer Support Tools.



There are plenty of alternatives to ClickTale such as Hotjar, SessionCam, etc that offer conversion rate optimization. There are many alternatives to Mouseflow such as Freshmarketer, Zoho Pagesense that offer heatmaps and session replay.


Conclusion – ClickTale vs Mouseflow

Both ClickTale and Mouseflow are mature, robust, feature-rich products that help you improve website conversions. If you are a small-medium business looking for a good conversion rate optimization software, then go for Mouseflow. If you are medium-large business, you can try ClickTale.



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