ClickTale vs Hotjar : In-Depth Comparison

ClickTale and Hotjar are two popular website conversion rate optimization software used by many businesses. They both offer many similar features. Here’s a detailed comparison of ClickTale vs Hotjar to help you decide which is the right website conversion rate software for your business.


ClickTale vs Hotjar

Here’s a step-by-step comparison of ClickTale vs Hotjar.



ClickTale is a comprehensive website conversion rate optimization software that offers many useful features such as heatmaps, session recordings & replay, conversion funnels. It also supports A/B testing and multivariate testing. It is suitable for medium-large businesses and enterprises.

Hotjar is a popular conversion rate optimization platform that features heatmaps, mouse movement tracking, session replays, form analytics, conversion funnels, opinion polls, micro surveys. It doesn’t support A/B testing and multivariate testing. It is suitable for freelancers, bloggers, marketers, small-medium businesses and large enterprises.



ClickTale offers many useful features such as:

  • Heatmaps
  • A/B testing
  • Multi variate testing
  • Conversion analytics
  • Dashboards
  • Reports
  • Behavioral analysis
  • Error reports
  • Visual editor

Here’s the detailed list of features offered by ClickTale.


Hotjar also offers conversion related features such as:

  • Heatmaps
  • Session Recording
  • Feedback polls
  • Multi device support
  • Conversion funnels
  • Sentiment analysis
  • Form analysis
  • Supports 40+ languages
  • Session replay
  • Incident reports
  • Surveys
  • NPS
  • IP blocking
  • Engagement visualization

Here’s the detailed list of features offered by Hotjar.


Setup and Ease of Use

Both ClickTale and Hotjar are well-designed, easy to use and well-documented. You need to drop a piece of code on your website and these tools will start collecting visitor data. If you don’t have technical assistance, you can always install them via Google Tag Manager, or using direct plugins on popular platforms like WordPress, Magento, Shopify, etc.


Supported Platforms

Both ClickTale and Hotjar work on all websites, mobile sites and blogs, no matter which technology they are built upon. There is not much difference between ClickTale vs Hotjar in this case.



ClickTale’s pricing is not publicly available. You need to request them for a quote. Hotjar offers a free plan that supports upto 2,000 pageviews/month, with paid plans starting from $29/month.



While Hotjar integrates with only Omniconvert, Hubspot, Optimizely, ClickTale integrates with tons of third-party tools like Google Analytics, New Relic.



There are many alternatives to ClickTale like Freshmarketer, Zoho Pagesense that support conversion rate optimization. There are plenty of alternatives to Hotjar like FullStory, Mouseflow, etc that provide similar features.


Conclusion – ClickTale vs Hotjar

Both Clicktale and Hotjar are both mature conversion rate optimization platforms for websites and blogs. If you are a small-medium business, go for Hotjar as it is more affordable. If you are a large business, you can try ClickTale.








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