ClickTale vs FullStory : In-Depth Comparison

ClickTale and FullStory are two popular conversion rate optimization software for websites and blogs. They both offer many similar features. Here’s a detailed comparison of ClickTale vs FullStory to help you decide the best conversion rate optimization software for your business.


ClickTale vs FullStory

Here’s a step-by-step comparison of ClickTale vs FullStory.



ClickTale is a conversion rate optimization software that offers many useful features to help you understand user behavior and improve website conversions. You can also use it to reduce bounce rate, get more subscribers and sign ups. It is suitable for large businesses and enterprises.

FullStory is a comprehensive conversion rate optimization platform that features heatmaps, session replays, conversion funnels, form analytics. It even provides lots of useful information about site visitors such as their language, location, browser, device, URL, etc. It is suitable for small-medium businesses as well as large enterprises.



ClickTale offers many useful features for conversion rate optimization:

  • Heatmaps
  • A/B testing
  • Multi variate testing
  • Conversion analytics
  • Dashboards
  • Reports
  • Behavioral analysis
  • Error reports
  • Visual editor

Here’s the detailed list of features offered by ClickTale.


FullStory also offers many useful features such as:

  • Session recording
  • Session replay
  • Console recording
  • Exclude elements
  • Blacklisting & Whitelisting of IPs
  • AJAX recording
  • Single Sign on
  • GDPR compliance
  • Custom variables
  • Custom events
  • Error clicks
  • Dead clicks
  • Rage clicks
  • Thrashing mouse
  • Co-browsing
  • Advanced playback controls
  • Session history

Here’s the detailed list of features offered by FullStory.


Setup and Ease of Use

Both ClickTale and FullStory have a similar setup. You need to paste a piece of code on your web pages, where you want these tools to collect data. Once installed, you can create marketing campaigns without any technical assistance. You can also install them via Google Tag Manager, or directly use a plugin for any of the popular platforms such as WordPress, Shopify, Magento, etc. There is not much difference between ClickTale vs FullStory in this case.


Supported Platforms

Both ClickTale and FullStory work well on all websites, mobile sites, content management systems and blogging platforms



ClickTale’s pricing is not publicly available. You need to request a quote. FullStory offers a free plan that supports upto 1,000 sessions per month, with paid plans starting from $199/month.



Both ClickTale and FullStory support tons of third-party integrations with blogging platforms, ecommerce tools, content management systems, marketing tools, analytics software and customer support solutions.



There are plenty of alternatives to ClickTale such as Hotjar, SessionCam, etc that support conversion rate optimization. Similarly, there are many alternatives to FullStory such as Freshmarketer, Zoho Pagesense, etc.


Conclusion – ClickTale vs FullStory

Both ClickTale and FullStory are feature-rich tools. If you are a small-medium business, go with FullStory. Otherwise, give ClickTale a try.