Google Analytics supports different types of Goal tracking. Here are the key Google Analytics Goal Types for marketing purposes.
Google Remarketing and Facebook Retargeting are two popular remarketing channels for PPC advertisers. Here’s a detailed comparison of Google Remarketing vs Facebook Retargeting.
Goals make it easy to track conversion rate in Google Analytics. Here’s how to set up goals in Google Analytics.
Google Remarketing allows you to target past website visitors that did not convert. Here’s how Google Remarketing works and why remarketing is effective.
Remarketing helps target wide audience using retargeting options in Google Ads. Here are the key benefits of Remarketing.
Ad groups are collection of Ad Campaigns and Target keywords in Google Ads. Here’s how to create Ad group in Google Ads.
Custom Affinity Audience in Google Ads help advertisers target audience depending on their web activity and interests. Here’s how to create custom affinity audience in Google Ads.
Custom Intent Audiences are users in-market researching a product or service. Here’s how to create custom intent audiences in Google Ads.
Lookalike Audiences make it easy to target wide audience similar to existing audience in Google. Here’s how to create lookalike audience in Google Ads.
Dynamic Search Ads are dynamically generated and are useful for Ecommerce websites. Here’s how to create dynamic search ads for your business.