Campaigner vs Mailchimp : In-Depth Comparison


Both Campaigner and Mailchimp are powerful email marketing software that offer tons of useful features. Here’s a detailed comparison of Campaigner vs Mailchimp to help you decide which is the right tool for your business.

 

Campaigner vs Mailchimp

Here’s a step by step comparison of Campaigner vs Mailchimp.

 

Overview

Campaigner is a powerful email marketing software that allows you to gather email addresses from websites & blogs, build mailing lists, do customer segmentation, design emails visually, automate email marketing, and do A/B testing.

Mailchimp is a feature-rich email marketing platform that features email list builder, customer segmentation, email designers, template library, email automation, landing page builder, A/B testing, conversion rate optimization. It is suitable for small-medium businesses as well as large enterprises.

 

Features

Campaigner offers many useful features such as:

  • Email Automation Workflows
  • A/B Split Testing
  • Deliverability
  • Dynamic Content
  • Segmentation
  • Campaigner API
  • Email Automation Workflows
  • A/B Split Testing
  • Dynamic Content
  • Advanced Segmentation
  • Geolocation
  • Localization
  • Powerful Email Editors
  • Templates
  • Categories
  • Suppression Lists
  • Exclusion Lists
  • Purchase Behavior
  • Dynamic Ad Serving
  • Social Integration
  • Dynamic RSS Campaigns
  • Campaigner API
  • User Management
  • SMTP Relay
  • Autoresponders

 

Mailchimp also offers many features such as:

  • Email Beamer
  • Email Templates
  • Email Designer
  • Integrations
  • Multi-User Accounts
  • Merge Tags
  • Custom Forms
  • Subscriber Profiles
  • Segmentation and Groups
  • Automation
  • Email Delivery
  • Spam Filter Diagnostics
  • Geolocation
  • RSS-to-Email
  • Email Client Testing
  • Delivery by Time Zone
  • MailChimp Coupon Scanner
  • A/B Testing
  • MailChimp Editor
  • MailChimp Snap
  • MailChimp Mobile
  • MailChimp VIPs
  • SMS for Events
  • Mobile Signup Forms
  • Campaign Archives
  • Social Sharing
  • Social Profiles
  • Reports

Here’s the detailed list of features offered by Mailchimp.

 

Setup and Ease of Use

Both Campaigner and Mailchimp are standalone, cloud-based email marketing software that require no setup, downloads, installations. They are both well-documented, well-designed and easy to use. There is not much difference between Campaigner vs Mailchimp in this case.

 

Supported Platforms

Both Campaigner and Mailchimp work well on all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, web apps and mobile apps.

 

Pricing

Campaigner’s paid plans start from $19.95/month. Mailchimp offers a free plan, with paid plans starting from $9.99/month.

 

Integrations

Both Campaigner and Mailchimp support plenty of third-party integrations with popular tools like Google Analytics, Google Drive, Dropbox, Slack, Zapier.

 

Alternatives

There are plenty of alternatives to Campaigner such as AWeber, GetResponse. There are many alternatives to Mailchimp such as ActiveCampaign, Constant Contact.

 

Conclusion – Campaigner vs Mailchimp

Both Campaigner and Mailchimp support plenty of useful features. They are both mature products with robust features. You can’t go wrong with either of them.