Brand24 vs Brandwatch : In-Depth Comparison


Both Brand24 and Brandwatch are popular social media marketing tools that offer plenty of useful features to help you increase brand awareness, social media presence and reach target audience on social media platforms. Here’s a detailed comparison of Brand24 vs Brandwatch to help you decide which is the right social media marketing tool for your business.

 

Brand24 vs Brandwatch : In-Depth Comparison

Here’s a detailed comparison of Brand24 vs Brandwatch.

 

Overview

Brand24 is a popular social media marketing tool that allows you to easily monitor all your social media profiles, conversations and marketing campaigns from one place, using a unified real-time dashboard. It is suitable for small-medium businesses as well as large enterprises.

Brandwatch is a powerful social media marketing tool that allows you to easily create, launch, monitor, manage, optimize social media marketing campaigns from one place. It is suitable for medium-large businesses as well as enterprises.

 

Features

Brand24 offers many useful features such as:

  • Marketing analytics
  • Social insights
  • Mentions feed
  • Influencer score
  • Collaboration Tools
  • Sentiment analysis
  • Topic Grouping
  • Competitor Knowledge
  • Social Search
  • Discussion volume chart
  • Alerts
  • Data exporting
  • Filters

Here’s a detailed list of features offered by Brand24.

 

Brandwatch also offers many features such as:

  • Multilingual Coverage
  • Proprietary Technology
  • Search Operators
  • Historical Data
  • Location Data
  • Metadata
  • Sentiment Analysis
  • Charting
  • Influence Statistics
  • Customizable Dashboards
  • Topic clouds
  • Bulk Actions
  • Fast and Intuitive Interface
  • Rules
  • Filters and Search Within
  • Email Alerts
  • One-click Response
  • Fully Exportable Data
  • Workflow
  • Continuous Innovation
  • Unlimited Users
  • Human Data Validation
  • Personal Account Manager
  • Comprehensive Training Material
  • Quality over quantity
  • Channels
  • Full Twitter Coverage
  • Twitter Insights
  • Integrations and partnerships
  • Shareable Dashboards
  • Demographic Insights
  • Automated Reports
  • SSO
  • Fully branded
  • Controlled remotely
  • Multi-screen
  • Multiple setups
  • Integration
  • Flexible displays
  • Dynamic
  • Communication

 

Setup and Ease of Use

Both Brand24 and Brandwatch are standalone, cloud-based social media monitoring and marketing tools that require no download, setup or installation. They are both easy to use and well-designed. There is not much difference between Brand24 vs Brandwatch in this case.

 

Supported Platforms

Both Brand24 and Brandwatch work well on all web browsers and mobile devices. They both also offer browser addons and mobile apps.

 

Pricing

Brand24’s paid plans start from $49/month. Brandwatch’s paid plans start from¬†¬£500/month.

 

Integrations

Both Brand24 and Brandwatch support plenty of third-party integrations with popular business tools like Google Analytics, Google Drive, Dropbox, Slack, Zapier.

 

Alternatives

There are many alternatives to Brand24 such as Socialpilot, Agorapulse. Similarly, there are many alternatives to Brandwatch such as Sprinklr, Mention, Sprout Social, Hootsuite.

 

Conclusion – Brand24 vs Brandwatch

Both Brand24 and Brandwatch are mature products with robust features. They are both good at what they do. However, Brand24 is much more affordable than Brandwatch, and offer many similar features. So if you are a small-medium business, go for Brand24. If you have more complex requirements, you can try them both.