How to Become a Google Adwords Partner (Adwords Certified Professional)

Google Partners Platform is an amazing place for online professionals and marketers to get certified, and businesses to find high quality marketing consultants, agencies and specialists that have been trained & certified by Google. It provides various certification exams that individuals and digital marketers can take online, and get a personalized Google certificate that says you’re a Google Partner who is up to date with the latest knowledge about Google’s Marketing Products such as Adwords & Analytics. Let’s look at how to become a Google Adwords Partner.


What is the Google Adwords Certification Program?

Google Partners Platform has created a certification program that allows individuals to take various certification exams in the areas of PPC marketing and analytics. Earlier, Google Adwords Certification Cost was $50. Now you can take them for free, and they are available in 14 languages. However, you should note that if you fail the test, you’ll need to wait for 7 days before you re-appear.

Currently, there are 6 Adwords certification exams available. Here’s the Google Certifications list:

  1. Adwords Fundamentals
  2. Search advertising
  3. Display advertising
  4. Video advertising
  5. Shopping advertising
  6. Mobile advertising

You don’t need to give all the certification exams. You can take specific exams if you want to specialize in one or more of the Google Adwords Products.

There is only 1 Google Analytics Certification exam.

All questions in Google Certification Exams are multiple choice questions. The number of questions in Google Adwords Certification differs from one candidate to another. Also, depending on the number of questions, your exam duration may be 120 or 90 minutes. For Google Analytics Certification, you’re given 90 minutes to attempt 70 multiple choice questions. It’s important to note that you can’t pause the exam, or flag a question and return to it later. You need to get at least 80% to pass Google Certification Exams, and your certificate is valid for 12 months.


Why Should You Take Google Partners Certificate Exam?

Google Partners Certification is a credible proof of your knowledge, expertise and skills in using Google Adwords and Analytics, which you can include in your CV as well as LinkedIn profile.

google adwords partner certification


When you pass the Google Partners Certification exam, you’ll receive a printable Google Certificate that you can download from your Google Partners profile. Here’s an example:

adwords certificate example


You’ll also get a link to your certificate, that you can share with others, or include in your online marketing portfolio and social media profiles. This enables businesses to verify your credentials if they want to. You can access this link from My Profile page when you log in to Google Partners Platform.

You can also include the certificate on your company page to get the Google Partner Badge.


How to Pass the Google Partners Certification Exam?

Here are 6 tips to pass the Google Partners Certification Exams and become a Google Partner.


1. Read Google’s Exam Study Guides

Google Partners Platform provides Exam Study Guides for Adwords and Analytics, that you can use to read and learn to prepare for the exams. It also provides PDF versions of these Exam Guides that you can simply print and read at your convenience. Google also provides many video tutorials that you can use for preparation.

For Google Analytics Certification, you can go through the following Google Analytics Academy Courses :

  • Digital Analytics Fundamentals
  • Google Analytics Platform Principles
  • E-commerce Analytics
  • Mobile App Analytics Fundamentals
  • Google Tag Manager Fundamentals


2. Use Google Adwords and Google Analytics

The best way to prepare for Google Partners Certification Exams is to actually use the Adwords and Analytics platforms. For Adwords, you should learn to create, manage and improve a few Adwords Campaigns. For Google Analytics, you should know how it works, the key metrics and reports available in it, and how it integrates with other products.


3. Attempt Exam-style questions

One of the most effective ways to pass Google Partners Exams is to practice answering exam style questions. Since these certification exams are free and can be given any number of times, some online PPC resources suggest that you simply take an actual Adwords exam, just to understand what kind of questions are asked, and how to prepare for them. You can also attempt Adwords practice tests from third-party test providers such as iPass, Way To Exam and GyaniAkash. You can also find practice test questions on Google Analytics test site.


4. Give the Google Partners Exam in a quiet place

Although you can take the Google Certification exams from anywhere, anytime, it’s advisable to treat it as an actual exam, and take it from a quiet place, to aid better concentration. Remember, these exams have a time limit and you need at least 80% to pass, which can be tough for some people.


5. Read the questions carefully

This might sound like a no-brainer but it is still important to keep in mind. Read the questions carefully! If possible, read each question more than once, to understand what they’re asking. Remember, you can’t skip a question and come back to it later, nor change your answer once you submit it. So you need to get it right, the first time itself.


6. Watch out for trick questions

Like any other exam, Google Certification Exams also have their share of trick questions, you need to watch out for. Such questions may have many good answers, but you’ll need to select the best answer among them.


Bonus Read

  1. How Does Google Adwords Work
  2. How to Create a Google Adwords Campaign
  3. How Much Does Google Adwords Cost for your business



Google Partners Certifications are really valuable for every digital marketer as well as marketing agency. They enable you to build credibility and trust in your skills and expertise, and help you work with top businesses and organizations around the world. A Google Partner badge indicates that you have passed the Google Adwords Certification Exams and are an expert about Google Ad Products. Companies will be able to easily find you when they search for Google Partners Worldwide, by expertise, location, or budget. So what are you waiting for? All the best!


Do you have any tips to pass Google Partners Certification Exams?


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