Apptimize Review, Pricing, Features, Benefits, Pros & Cons

Apptimize is an A/B testing platform for mobile apps on iOS and Android platforms. It also supports release management. Here’s the detailed Apptimize review to help you decide if it is the right tool for your business.


Apptimize Review, Pricing, Features, Benefits, Pros & Cons

Here’s the detailed Apptimize review, pricing, features, benefits, pros and cons.


Apptimize Review

Apptimize is an A/B testing platform for mobile apps on iOS and Android. In fact, it has recently become a cross platform A/B testing tool that allows you to experiment, manage & optimize features across multiple digital touchpoints.

For example, it supports native mobile apps, mobile sites, websites, call centers and even in-store touchpoints.

The great thing about Apptimize is that it makes it easy for developers to conduct experiments without much coding, and even bypassing app/play store.

It’s also amazing at delivering personalized content to users, based on their online behavior – by optimizing layouts and increasing ad revenue.

It also allows you to track users as they move from one channel to the next. It not only allows you to provide a consistent experience but also run A/B tests across multiple platforms.

In fact, it runs on patented technology and provides many advanced features not available in its competitors.

It even provides ‘feature flags’ that allow you to systematically release features to different subset of users, by simply toggling their flags.

Apptimize is suitable for medium-large businesses and might be expensive for SMBs and startups.


Apptimize Benefits

Here are the key benefits of Apptimize:

  • Increase subscriptions
  • Increase signups
  • Increase bookings
  • Improve conversion rate
  • Reduce bounce rate
  • Improve user experience
  • Increase Ad revenues


Apptimize Features

Here are the key features of Apptimize:

  • Cross-Platform A/B Testing
  • Instant Updates
  • Feature Flags
  • Automatic Event Importing
  • Standard Service
  • Data Exports
  • Full API access
  • User ID Targeting
  • Team Administrative Controls
  • Phased Rollouts of A/B Test
  • Advanced Data Insights


Apptimize Pricing

Apptimize’s pricing is not available publicly. You need to request them a quote.


Apptimize Pros and Cons


  • Specialized for mobile apps & sites
  • Many useful features


  • Nothing big enough to be listed here


Final Verdict

Apptimize is a great platform for running A/B tests on mobile apps and sites. It has grown to become a cross-platform testing tool which only makes it more useful. It not only allows you to experiment with static content, but also dynamic features with the help of feature flags. So you can not only A/B test your web pages but also your actual product features and see how they perform.