Adobe Target vs Adobe Analytics : In-Depth Comparison

Adobe Target and Adobe Analytics are two popular marketing tools that offer tons of useful features. However, they are meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s our detailed Adobe Target vs Adobe Analytics comparison to help you decide.


Adobe Target vs Adobe Analytics

Here’s our step by step comparison of Adobe Target vs Adobe Analytics.



Adobe Target is an A/B testing tool that allows you to create web page variations and test them on your site visitors to determine the most converting one, without actually changing the web pages. It is suitable for reducing bounce rate, improving conversion rate, getting more subscribers and signups. It is suitable for medium-large businesses and enterprises.

Adobe Analytics is a web analytics tool just like Google Analytics or Piwik. It allows you to understand your website visitors’ location, language, browser, device, source of traffic, etc. and helps you design better marketing campaigns. It is also suitable for medium-large businesses and enterprises.



Adobe Target focuses on A/B testing with features such as:

  • A/B testing
  • Multivariate testing
  • Multi-armed band testing
  • Website optimization
  • Single page app optimization
  • Mobile optimization
  • Server side optimization
  • Email optimization
  • Connected device optimization
  • One-click personalization
  • Profiles and segmentation
  • Behavioral targeting
  • Automated offers
  • Product recommendations
  • Content and media recommendations
  • Personalized search
  • Location-based personalization

Here’s the detailed list of features offered Adobe Target.


Adobe Analytics focuses on web analytics with features such as:

  • Multichannel data collection
  • Custom variables
  • Unique processing rules
  • Offline data integration
  • Tag management
  • Data warehouse and data feeds
  • Explore and understand
  • Ad hoc analysis
  • Flow analysis
  • Advanced segmentation
  • Cohort analysis
  • Advanced calculated metrics
  • Predict and model
  • Marketing attribution
  • Anomaly detection
  • Contribution analysis
  • Intelligent alerts
  • Real-time data
  • Share and act
  • Shared audiences
  • Audience analytics
  • Advertising analytics
  • Remarketing triggers
  • Mobile marketing
  • Third-party integrations
  • Enterprise-grade analytics
  • Multichannel analytics for enterprise


Setup and Ease of Use

Both Adobe Target and Adobe Analytics have a similar setup. You need to paste a piece of code on your web pages where you want these tools to collect visitor data. After that, you can manage your campaigns right from their online dashboards. You can also install them via plugins for popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Both Adobe Target and Adobe Analytics work well on all major websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, website builders and landing page builders. There is not much difference between Adobe Target vs Adobe Analytics in this case.



Pricing information of both Adobe Target and Adobe Analytics is available on request only.



Both Adobe Target and Adobe Analytics support plenty of third-party integrations with content management systems, marketing tools, helpdesk software, etc.



There are plenty of alternatives to Adobe Target such as VWO, Optimizely, etc. Similarly, there are many alternatives to Adobe Analytics such as Google Analytics, Piwik that offer web analytics.


Conclusion – Adobe Target vs Adobe Analytics

Both Adobe Target and Adobe Analytics are mature products with robust features. If you want to understand your website visitors better, go for Adobe Analytics. If you want to improve website conversion software, go for Adobe Target.