ActiveCampaign vs Ontraport : In-Depth Comparison

ActiveCampaign and Ontraport are two popular marketing software that provide many useful features. However, they are meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s a detailed comparison of ActiveCampaign vs Ontraport to help you decide which is the right marketing tool for your business.


ActiveCampaign vs Ontraport

Here’s a step by step comparison of ActiveCampaign vs Ontraport.



ActiveCampaign is an email marketing and CRM software that features list builder, email designer, template library, email automation, A/B testing, conversion rate optimization. It is suitable for small-medium businesses as well as large enterprises.

Ontraport is a marketing automation software for entrepreneurs, solorpreneurs and small businesses that features CRM, marketing, reporting and automation tools.



ActiveCampaign focuses on email marketing with features such as:

  • Marketing automation
  • Built-in integrations with over 200 external services
  • Smart auto responders
  • Drag and drop email designer
  • Campaign, contact, as well as list reporting
  • Track your contacts onsite and in your apps
  • Track where your contacts live or travel
  • SMS marketing
  • Add live ecommerce data, videos to your emails
  • Free phone, live chat, as well as email support
  • CRM & Sales automation
  • Send newsletters
  • Find contacts based on age, gender, and location
  • Automated series
  • Advanced segmentation and targeting
  • Dynamic (as well as conditional) email content
  • Free email templates
  • Social media monitoring as well as reaction automations
  • Build custom forms for your landing pages
  • Free one-on-one training

Here’s the detailed list of features offered by ActiveCampaign.


Ontraport focuses on business automation with features such as:



  • Ontraport Forms
  • Ontraport Pages
  • Ontraport Marketplace
  • WordPress Integration
  • Webforms
  • Membership Sites
  • Split Testing
  • Facebook Integration


  • Ontraport Email Marketing
  • Marketing Automation
  • 2-way SMS Messaging
  • Partner Programs
  • Postcard Marketing
  • Marketing Tracking
  • PURLs


  • Trials, Subscriptions, Coupons, and Payment Plans
  • Order Forms
  • One-click Upsells
  • Task Management
  • Lead Management and Scoring
  • Abandoned Cart Follow-up


  • Business Automation
  • Powerful CRM
  • Custom Objects
  • Ontraport Mobile
  • Metrics Dashboard
  • Secure Open API
  • Ontraport Projects


Setup and Ease of Use

Both ActiveCampaign and Ontraport are standalone, cloud-based marketing software that doesn’t require any setup, downloads, and installation. You can simply sign up and start using them immediately. There is not much difference between ActiveCampaign vs Ontraport.


Supported Platforms

Both ActiveCampaign and Ontraport work well with all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, web apps, mobile apps.



ActiveCampaign’s paid plans start from $15/month. Ontraport’s paid plans start from $79/month.



Both ActiveCampaign and Ontraport support plenty of third-party integrations with popular tools like Google Drive, Google Analytics, Dropbox, Slack, Zapier.



There are plenty of alternatives to ActiveCampaign such as Mailchimp, AWeber. Similarly, there are many alternatives to Ontraport such as Eloqua, GetResponse.


Conclusion – ActiveCampaign vs Ontraport

Both ActiveCampaign and Ontraport are mature products with robust features. They are both good at what they do. If you need an email marketing tool, go for ActiveCampaign. If you also need marketing automation and CRM, try Ontraport.


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