ActiveCampaign vs Mailchimp : In-Depth Comparison

Both ActiveCampaign and Mailchimp are two popular email marketing tools that offer tons of useful features. Here’s a detailed comparison of ActiveCampaign vs Mailchimp to help you decide which is the right email marketing tool for your business.


ActiveCampaign vs Mailchimp

Here’s a step by step comparison ActiveCampaign vs Mailchimp.



ActiveCampaign is a powerful email marketing software that allows you to gather email addresses, build mailing lists, design email templates, automate email marketing and do A/B testing. It is suitable for small-medium businesses as well as large enterprises.

Mailchimp is a popular email marketing software that features drag & drop email builder, mailing list builder, email automation, A/B testing, conversion rate optimization. It also features landing page builder.




ActiveCampaign provides tons of useful features such as:

  • Marketing automation
  • Built-in integrations with over 200 external services
  • Smart auto responders
  • Drag and drop email designer
  • Campaign, contact, as well as list reporting
  • Track your contacts onsite and in your apps
  • Track where your contacts live or travel
  • SMS marketing
  • Add live ecommerce data, videos to your emails
  • Free phone, live chat, as well as email support
  • CRM & Sales automation
  • Send newsletters
  • Find contacts based on age, gender, and location
  • Automated series
  • Advanced segmentation and targeting
  • Dynamic (as well as conditional) email content
  • Free email templates
  • Social media monitoring as well as reaction automations
  • Build custom forms for your landing pages
  • Free one-on-one training

Here’s the detailed list of features offered by ActiveCampaign.


Mailchimp also provides many useful features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp.


Setup and Ease of Use

Both ActiveCampaign and Mailchimp are standalone, cloud-based email marketing tools that require no setup, downloads or installations. You can simply sign up and start using them immediately. There is not much difference between ActiveCampaign vs Mailchimp in this case.


Supported Platforms

Both ActiveCampaign and Mailchimp work well on all websites, blogs, online stores, blogging platforms, web apps, mobile apps, content management systems.



ActiveCampaign’s paid plans start from $15/month. Mailchimp offers a free plan, with paid plans starting from $9.99/month.



Both ActiveCampaign and Mailchimp support plenty of third-party integrations with popular tools like Google Drive, Google Analytics, Dropbox, Slack, Zapier.



There are many alternatives to ActiveCampaign such as AWeber, GetResponse. Similarly, there are plenty of alternatives to Mailchimp such as Campaign Monitor.


Conclusion – ActiveCampaign vs Mailchimp

Both ActiveCampaign and GetResponse are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.