ActiveCampaign vs Klaviyo : In-Depth Comparison

Both ActiveCampaign and Klaviyo are two popular email marketing tools that offer plenty of useful features. Here’s a detailed comparison of ActiveCampaign vs Klaviyo to help you decide which is the right email marketing software for your business.


ActiveCampaign vs Klaviyo

Here’s a step by step comparison of ActiveCampaign vs Klaviyo.



ActiveCampaign is a powerful email marketing tool that features email list builder, drag & drop email designer, template library, email automation, A/B testing, conversion rate optimization. It is suitable for small-medium businesses as well as large enterprises.

Klaviyo is a popular email marketing tool that allows you to gather email addresses from your websites & blogs, build mailing lists, design stunning emails without coding, automate email marketing, do A/B testing. It is also suitable for small-medium businesses as well as large enterprises.



ActiveCampaign offers many useful features such as:

  • Marketing automation
  • Built-in integrations with over 200 external services
  • Smart auto responders
  • Drag and drop email designer
  • Campaign, contact, as well as list reporting
  • Track your contacts onsite and in your apps
  • Track where your contacts live or travel
  • SMS marketing
  • Add live ecommerce data, videos to your emails
  • Free phone, live chat, as well as email support
  • CRM & Sales automation
  • Send newsletters
  • Find contacts based on age, gender, and location
  • Automated series
  • Advanced segmentation and targeting
  • Dynamic (as well as conditional) email content
  • Free email templates
  • Social media monitoring as well as reaction automations
  • Build custom forms for your landing pages
  • Free one-on-one training

Here’s the detailed list of features offered by ActiveCampaign.


Klaviyo also offers many features such as:

  • Automated e-mails
  • Reporting on ROI
  • One-click integrations
  • Email Newsletters
  • Facebook custom audiences
  • Customer Segmentation
  • Customizable Forms
  • Event-based targeting
  • Dynamic Segmentation
  • Reporting & Analytics
  • Dashboards

Here’s the detailed list of features offered by Klaviyo.


Setup and Ease of Use

Both ActiveCampaign and Klaviyo are standalone, cloud-based email marketing tools that require no setup, downloads, or installations. You can simply sign up and start using them immediately. There is not much difference between ActiveCampaign vs Klaviyo in this case.


Supported Platforms

Both ActiveCampaign and Klaviyo work well on all websites, blogs, online stores, blogging platforms, content management systems, ecommerce platforms, web app, mobile apps.



ActiveCampaign’s paid plans start from $15/month. Klaviyo’s paid plans depends on the number of contact. You can check it here using their calculator.



Both ActiveCampaign and Klaviyo support plenty of third-party integrations with popular tools like Google Analytics, Google Drive, Dropbox, Slack, Zapier.



There are plenty of alternatives to ActiveCampaign such as Mailchimp, GetResponse. Similarly, there are many alternatives to Klaviyo such as Campaign Monitor, AWeber.


Conclusion – ActiveCampaign vs Klaviyo

Both ActiveCampaign and Klaviyo are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.


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