ActiveCampaign vs GetResponse : In-Depth Comparison


Both ActiveCampaign and GetResponse are popular email marketing software that offer plenty of useful features. Here’s a detailed comparison of ActiveCampaign vs GetResponse to help you decide which is the right email marketing tool for your business.

 

ActiveCampaign vs GetResponse

Here’s a step by step comparison of ActiveCampaign vs GetResponse.

 

Overview

ActiveCampaign is a powerful email marketing software that allows you to gather email addresses, build mailing lists, design emails without coding, automate email marketing, do A/B testing. It is suitable for small-medium businesses as well as large enterprises.

GetResponse is an all-in-one marketing platform for small-medium businesses that features email marketing, landing page builder and marketing automation. It is suitable for small-medium businesses as well as large enterprises.

 

Features

ActiveCampaign offers many useful features such as:

  • Marketing automation
  • Built-in integrations with over 200 external services
  • Smart auto responders
  • Drag and drop email designer
  • Campaign, contact, as well as list reporting
  • Track your contacts onsite and in your apps
  • Track where your contacts live or travel
  • SMS marketing
  • Add live ecommerce data, videos to your emails
  • Free phone, live chat, as well as email support
  • CRM & Sales automation
  • Send newsletters
  • Find contacts based on age, gender, and location
  • Automated series
  • Advanced segmentation and targeting
  • Dynamic (as well as conditional) email content
  • Free email templates
  • Social media monitoring as well as reaction automations
  • Build custom forms for your landing pages
  • Free one-on-one training

Here’s the detailed list of features offered by ActiveCampaign.

 

GetResponse also offers many useful features such as:

  • Responsive Email Design
  • Forms
  • Landing Pages
  • Analytics
  • Webinars
  • Autoresponders 2.0
  • A/B Testing
  • Email Creator
  • List Booster
  • Email Intelligence
  • Inbox Preview

Here’s the detailed list of features offered by GetResponse.

 

Setup and Ease of Use

Both ActiveCampaign and GetResponse are standalone, cloud-based marketing tools that don’t require any setup, downloads or installations. You can simply sign up and start using them immediately. There is not much difference between ActiveCampaign vs GetResponse in this case.

 

Supported Platforms

Both ActiveCampaign and GetResponse work well with all websites, blogs, online stores, blogging platforms, content management systems, ecommerce platforms, web apps and mobile apps.

 

Pricing

ActiveCampaign’s paid plans start from $15/month. GetResponse’s paid plans start from $15/month.

 

Integrations

Both ActiveCampaign and GetResponse support plenty of third-party integrations with popular tools like Google Analytics, Google Drive, Dropbox, Slack, Zapier.

 

Alternatives

There are plenty of alternatives to ActiveCampaign such as Mailchimp, AWeber. Similarly, there are many alternatives to GetResponse such as ActiveCampaign, Campaign Monitor.

 

Conclusion – ActiveCampaign vs GetResponse

Both ActiveCampaign and GetResponse are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.