ActiveCampaign vs ConvertKit : In-Depth Comparison

Both ActiveCampaign and ConvertKit are two popular email marketing tools that provide tons of useful features. Here’s a detailed comparison of ActiveCampaign vs ConvertKit to help you decide which is the right email marketing tool for your business.


ActiveCampaign vs ConvertKit

Here’s a step by step comparison of ActiveCampaign vs ConvertKit.



ActiveCampaign is a feature-rich email marketing tool that allows you to gather email addresses, build mailing lists, design stunning emails, automate email marketing, do A/B testing. It is suitable for small-medium businesses as well as large enterprises.

ConvertKit is a powerful email marketing software that features email list builder, drag & drop email designer, template library, email automation, A/B testing, conversion rate optimization. It is also suitable for small-medium businesses as well as large enterprises.



ActiveCampaign supports plenty of useful features such as:

  • Marketing automation
  • Built-in integrations with over 200 external services
  • Smart auto responders
  • Drag and drop email designer
  • Campaign, contact, as well as list reporting
  • Track your contacts onsite and in your apps
  • Track where your contacts live or travel
  • SMS marketing
  • Add live ecommerce data, videos to your emails
  • Free phone, live chat, as well as email support
  • CRM & Sales automation
  • Send newsletters
  • Find contacts based on age, gender, and location
  • Automated series
  • Advanced segmentation and targeting
  • Dynamic (as well as conditional) email content
  • Free email templates
  • Social media monitoring as well as reaction automations
  • Build custom forms for your landing pages
  • Free one-on-one training

Here’s the detailed list of features offered by ActiveCampaign.


ConvertKit also supports tons of features such as:

  • Automation rules
  • Automation blueprints
  • Broadcasts
  • Custom CSS
  • Click through tracking
  • Custom opt-in forms
  • Custom segmenting
  • Custom patterns & textures
  • Drag-n-drop interface
  • Customizable landing page design
  • Drip email marketing
  • Email sequences
  • Email scheduling
  • Landing page templates
  • Open rate tracking
  • Multiple incentives
  • Personalized messages
  • Subscriber exclusion
  • Post-specific opt-in forms
  • Visual editor

Here’s the detailed list of features offered by Convertkit.


Setup and Ease of Use

Both ActiveCampaign and ConvertKit are standalone, cloud-based email marketing tools that require no setup, downloads, installations. You can simply sign up and start using them immediately. There is not much difference between ActiveCampaign vs ConvertKit in this case.


Supported Platforms

Both ActiveCampaign and ConvertKit work well on all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, web apps and mobile apps.



ActiveCampaign’s paid plans start from $15/month. Convertkit’s paid plans start from $39/month.



Both ActiveCampaign and ConvertKit support plenty of third-party integrations with popular tools like Google Analytics, Google Drive, Dropbox, Slack, Zapier.



There are plenty of alternatives to ActiveCampaign such as Mailchimp, AWeber. Similarly, there are many alternatives to ConvertKit such as GetResponse, Campaign Monitor.


Conclusion – ActiveCampaign vs Convertkit

Both ActiveCampaign and ConvertKit are feature-rich email marketing tools that offer many useful tools. They are both good at what they do. You can’t go wrong with either of them. However, ActiveCampaign is more affordable to ConvertKit.