ActiveCampaign Review, Pricing, Features, Benefits, Pros and Cons


ActiveCampaign is a feature-rich email marketing tool that makes it easy to build, manage and optimize email marketing campaigns for your websites, blogs and online stores. Here’s our in-depth ActiveCampaign review to help you decide if it is the right tool for your business.

 

ActiveCampaign Review, Pricing, Features, Benefits, Pros and Cons

Here’s a detailed ActiveCampaign review, pricing, features, benefits, pros and cons.

 

ActiveCampaign Review

ActiveCampaign is a powerful email marketing software that allows you to build email list, design high converting emails, and send automated emails to your target audience from one place.

It provides pre-built contact forms that help you build your email list. You can also install it as a plugin for popular platforms like WordPress, Magento, Shopify, etc.

It also features a drag & drop builder and vast template library to help you easily build professional-looking emails in minutes.

You can also do A/B testing of your emails to determine the most converting one. It is suitable for small-medium businesses as well as large enterprises.

 

ActiveCampaign Benefits

Here are the key benefits of ActiveCampaign:

  • Build stunning emails in minutes
  • Build email list
  • Improve conversion rate
  • Increase retention
  • Better customer engagement
  • Send attractive newsletters and promotional emails

 

ActiveCampaign Features

Here are the key features of ActiveCampaign features:

  • Marketing automation
  • Built-in integrations with over 200 external services
  • Smart auto responders
  • Drag and drop email designer
  • Campaign, contact, as well as list reporting
  • Track your contacts onsite and in your apps
  • Track where your contacts live or travel
  • SMS marketing
  • Add live ecommerce data, videos to your emails
  • Free phone, live chat, as well as email support
  • CRM & Sales automation
  • Send newsletters
  • Find contacts based on age, gender, and location
  • Automated series
  • Advanced segmentation and targeting
  • Dynamic (as well as conditional) email content
  • Free email templates
  • Social media monitoring as well as reaction automations
  • Build custom forms for your landing pages
  • Free one-on-one training

 

ActiveCampaign Pricing

ActiveCampaign offers 4 paid plans.

  • Lite Plan – $15/mo (monthly) or $9/mo (yearly)
    • Up to 3 Users
    • Unlimited Sending
    • Chat & Email Support
    • Email Marketing
    • Marketing Automation
    • Send Newsletters
  • Plus Plan – $70/mo (monthly) or $55/mo (yearly)
    • Includes everything from Lite Plan, plus:
    • Up to 25 Users
    • Unlimited Sending
    • Contact & Lead Scoring
    • CRM w/ Sales Automation
    • Custom Branding
    • Custom Domain
    • Custom User Permissions
    • Deep Data Integrations
    • One on One Training
    • SMS Marketing
  • Professional Plan – $159/mo (monthly) or $129/mo (yearly)
    • Includes everything from Plus Plan, plus:
    • Up to 50 Users
    • Unlimited Sending
    • Attribution
    • Site Messaging
  • Enterprise Plan – $279/mo (monthly) or $229/mo (yearly)
    • Includes everything from Professional Plan, plus:
    • Unlimited Users
    • Unlimited Sending
    • Uptime SLA
    • Phone Support
    • In-depth Onboarding
    • Free Social Data
    • Free Design Services
    • Dedicated Account Rep
    • Custom Mailserver Domain

 

ActiveCampaign Pros and Cons

Pros

  • Plenty of features
  • Third party integrations
  • Affordable
  • Easy to use

Cons

  • Nothing big enough to be listed here

 

Final Verdict

ActiveCampaign is a feature-rich email marketing tool that helps you easily create, launch, monitor and optimize email marketing campaigns for small-medium businesses as well as large enterprises.