AB Tasty vs VWO : In-Depth Comparison

AB Tasty and VWO (Visual Website Optimizer) are two popular A/B testing tools that provide many useful features. Here’s our detailed comparison of AB Tasty vs VWO to help you decide which is the right A/B testing tool for your business.


AB Tasty vs VWO : In-Depth Comparison

Here’s a step by step comparison of AB Tasty vs VWO



AB Tasty is a comprehensive A/B testing, personalization and conversion rate optimization tool that helps you reduce bounce rate, improve conversion rate, get more subscribers and sign ups. It is suitable for medium-large businesses and enterprise.

VWO (Visual Website Optimizer) is a feature-rich A/B testing tool that also supports multivariate testing. It also provides heatmap analytics that helps you understand user behavior better. It also has an idea factory that van be used to get useful ideas to test on your website to improve conversion rate. It is suitable for medium-large businesses and enterprises.



AB Tasty focuses on personalization with features such as:

  • A/B/n tests through WYSIWYG editor
  • Advanced editor (HTML, CSS, JS)
  • Split tests
  • Multivariate tests
  • Funnel tests
  • Server side tests through API
  • Native application tests (iOS and Android SDK)
  • Compatible with React, Angular and other JS frameworks
  • Project management planning system
  • Customizable, real-time social proof and urgency messaging
  • Industry-specific templates
  • Triggered Campaigns
  • First and third party segmentation criteria
  • Wide range of customization options
  • WYSIWYG editor or advanced code editor
  • Expandable library of widgets

Here’s the detailed list of features offered by AB Tasty.

VWO focuses more on A/B testing with features such as:

  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • Mobile Website Testing
  • IdeaFactory
  • Visual Editor
  • Geo-targeting
  • Segmentation of reports
  • API access

Here’s the detailed list of features offered by VWO.


Setup and Ease of Use

Both AB Tasty and VWO have a similar setup. You need to paste a piece of code on your web pages where you want these tools to gather visitor data. After installation, you can easily create, launch and monitor tests on their online dashboards. You can also install them via direct plugins on popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Both AB Tasty and VWO work on all websites, mobile sites, blogging platforms, ecommerce platforms, website builders and landing page builders. There is not much difference between AB Tasty vs VWO in this case.



Both AB Tasty and VWO provide pricing information only on request. It is not publicly available.



Both AB Tasty and VWO support plenty of third-party integrations with popular marketing, analytics, A/B testing, helpdesk, CRM tools.



There are plenty of alternatives to AB Tasty such as Crazy Egg, FullStory that support A/B testing. Similarly, there are many alternatives to VWO such as Optimizely, Freshmarketer that offer similar features.


Conclusion – AB Tasty vs VWO

Both AB Tasty and VWO provide tons of features and mature products. If you are focusing on only A/B testing, you can try VWO. If you also want personalization and conversion rate optimization, then try AB Tasty.