Gone are the days of sending brochures and making cold calls to customers. Digital marketing has been gaining momentum over the years as customers can easily find the required information online. Since customers are increasingly present online, businesses targeting specific consumers need to find a way to reach out to them. This is where B2B marketing comes into play. As a business owner, you must be aware of B2B marketing strategies for small business.
Marketing connects your business’ value to the correct customer base. Developing the right marketing strategies involves extensive research. These are some of the questions you must ask yourself before you begin your research:
• What demographics do your customers come from, and where are they located?
• Which is their favorite online hangout place?
• What are the various things they do when they are online?
• How do they go about looking for products and services in your niche?
• Who or what influences their buying decisions?
Once you get these answers, start planning your marketing strategies.
Listed below are 8 effective B2B marketing strategies for small business:
Use Facebook to Reach out
Facebook is a very powerful social media tool to reach out to your target consumers. In fact, two million small and medium-sized businesses advertise on Facebook. It not only costs you nothing but is also an effective way to market your product or services.
Facebook ads for advanced targeting enable you to target a specific audience on the basis of their interests, age, location, sex, and online behavior among other factors. Moreover, creating Facebook ads is extremely easy as all you need is a strong headline, short description explaining it, one image, and a link.
Utilizing Facebook is one of the many B2B marketing strategies for small business.
Use Twitter to Inform About Contests, Offers, and Discounts
Twitter is just the right place to share pictures, host contests, promote events and reach out to your target customers. Think of innovative ways to engage the audience in a fun way, retweet their tweets and even raise fundraisers.
Offer your promotional item or product on Twitter. Ask a question about your product on your twitter handle. The winner will be the first person who gives the correct answer. When you send the gift item to the winner, mention, “Retweet upon receipt,” to be entered in a second contest.
Identify your target clients and follow them on Twitter. Open a friendly dialogue with them or just listen to what they have to say about their concerns, their idea of ideal products, and their disappointment with existing vendors.
You can also use Twitter to post your content regularly to educate people about your niche market.
Google My Business
Google My Business (GMB) is undoubtedly the most powerful and effective strategy to strengthen your business if especially you run a local business targeting local clients. In fact, GMB must be number one on your priority list.
If for example, someone searches for “California contractor” on a search engine, they will see THREE Google My Business listings even before you see the normal organic search results.
You can pull in a huge number of highly qualified leads each day without spending a penny if you are able to rank your GMB listing in these top 3.
Google My Business brings all your Google platforms (Google Analytics, Google Maps profile, Google+ profile, Google Insights, Google reviews, and more) together in one place.
In order to understand the importance of Google Adwords, it is enough to know that there are more than 40,000 search queries every second on Google. There is no other advertising method that can bring you in front of so many potential customers.
Investing in Google Adwords is a great marketing strategy. If done well; it can prove to be extremely beneficial to you and your business. However, it is competitive and expensive too.
Depending on your CTR (Click Through Rate), and the relevance of your landing page, Google will assign a quality score to your ad.
Linked-In is a great way to get noticed. Join as many groups as you can that are related to your product and services. Post a question or tip regularly. In fact, if you have a blog or e-newsletter, make it a point to post an announcement to your Linked-In groups with a link as and when you publish or release a new blog post or issue.
Linked-In is free and helps you reach out to thousands of businesses and individuals interested in your service or product.
Host A Company Event
Company events are a great way to get your target customers to meet and get to know you and the services and products that you are trying to sell. It increases your brand awareness and reach, and also attracts new customers.
Once you plan an event, you need to work on getting the flyers done and post it on social media. You can also get somebody to hand it over physically to your target customers. Get creative, and look for DJ services to make the event more interesting and fun.
Hold on to Existing Customers
Hold on to your existing customers, and do not allow them to move away. One of the best ways to do that is to offer discounts, coupons, and gifts. The gifts need not be expensive. Let them know that it is a token of gratitude for choosing to do business with you.
Discounts and coupons are also a great way of attracting new customers.
Customers who get gifts and discounts will, in turn, inform their friends and acquaintance about the offer and bring in more customers. This is also one of the many B2B marketing strategies for small business.
Content marketing aims to attract target customers by providing them with a valuable, consistent, and relevant content of their interests and niche.
Content marketing works only if you are game for the long run. Even though the initial payoff might be low, you will notice a sustainable growth in visitors and leads over a period of time. Some of the factors that make sure that your content pays off include:
• Appropriate topics
• Good quality content
• SEO optimized content
• Promotion and consistently creating content
The eight B2B marketing strategies for small business listed above will most certainly help you in reaching out to your target customers that will eventually lead to the growth of your small business.