Going through promotional email examples is a great way to learn what’s working for others and use those tips to improve your own promotional emails.
Sending Promotional emails has become essential for every business, to keep in touch with their customers, drive more revenues and even get new customers. It’s always good to study promotional emails to see what others are doing, get new ideas and improve your techniques. Here are 5 best promotional email examples that you can use for your own business.
5 Best Promotional Email Examples to Grow Your Business
1. Promotional Email Samples that Offer value
One of the most effective ways to engage your audience is to send promotional emails that offer tremendous value to your readers and customers. People online are mostly looking for information or tools that will solve their problems. When you provide them something of value, it grabs their attention and attracts them to your brand. This encourages them to interact with your products & services, and even make a purchase.
Since you’ve already created products, services & content tailored for your audience, you can simply offer discounts on your merchandise, or share some of your best content with them. Here are a couple of promotional email samples that do what I’m talking about.
List25 uses its newsletter emails effectively to keep its readers up-to-date about the latest content it’s producing, and also share some of its best content based on audience interests.
Of course, you can always send a special offer email to attract readers. Offering great deals that are useful and valuable can convert many of your unsure readers into loyal customers. Here’s a promotional email sample of how Walgreens promotes a 20% discount offer coupon to entice readers to make a purchase.
Here are a few tips to make your promotional emails more valuable to your readers & customers
- Don’t try to sell directly. Instead share great content that is useful, relevant and interesting
- Explain how your content solves readers’ problem
- Provide useful discount offer coupons on products that they’ve recently browsed on your website.
2. Promotional Email Examples that Grab Audience’s Attention
Another great way to grab your audience’s attention is to send promotional emails that address a specific problem of your readers & customers. It convinces them that your email might contain a solution to their problem, and encourages them to open it. Here’s a great promotional email sample by Social Media Examiner that promises to help its readers grow their Facebook reach.
The subject line gives just enough information to spark readers’ curiosity. If they have to find out how to increase their Facebook reach, they are going to have to open that email.
If you’re sending a discount offer email, you should definitely highlight it in your subject line. This will make your promotional emails stand apart from the crowd, and improve email open rates. Here’s the above promotional email template by Walgreens. See how they use phrases like “Today Only” to create a sense of urgency that encourages readers to quickly open their emails.
If your website traffic is a major source of your customers, then you need to ensure that readers also click the link in your email and visit your website. Here’s an example of how blogger Jon Morrow does it. The subject line merely tells you that a new post has been published. Once a reader opens it, Jon teases them with a problem that his latest blog post will help them solve, and also offers a link to the original blog post.
Here are some ways to increase email open rates of your promotional emails
- Describe the problem your email can help readers solve
- Keep the subject short and to the point
- If you’re providing anything valuable such as 20% discount offer, start your subject line with it.
- Create a sense of urgency using phrases like “hurry today”, “offer valid only today”, etc
- If you’re sharing content in your promotional emails, describe the value it offers to the readers, in your subject line.
You can also read how to create email templates in Outlook
3. Promotional email examples that know their audience
It’s really important to customize your promotional emails based on what you know about your audience – who they are, what they like, their perception of your brand.
Here are a couple of examples of how OptinMonster and Bath & Body Works have personalized their emails for their target audience.
Bath & Body Works sells luxurious items and therefore uses bright, warm colors with attractive pictures and bold text to give a sense of fun and relaxation, reflective of what its customers desire from the brand.
On the other hand, OptinMonster caters to business professionals working in online businesses, so it uses a simple & clean, text-based email design to appear professional and trustworthly.
It’s important to find out what your customers think about your brand and customize your email design accordingly. For example, if you want your brand to stand for luxury, then you need to use images and colors that give a sense of opulence. On the other hand, if you want to come across as a business-friendly and professional brand, you need to go for a more formal and clean email design.
So it’s essential to understand what your brand stands for and what kind of an image you want to create in your audience’s minds.
Bonus Read : 6 Abandoned Cart Email Examples to get back abandoned customers
- Have a clear understanding of the brand perception you want to create with your emails
- Don’t blindly copy email designs. What worked for others, may not work for you. Draw inspiration and create a unique design that helps people easily identify your brand.
- Be consistent in your email designs so that you don’t lose your existing audience.
- Create promotional emails based on readers’ brand perception of your company
Check out our list of Best Free HTML Email Templates that you can use for your promotional emails.
Hopefully, these promotional email examples will help you craft engaging emails to promote your business. Promotional emails are a great way to stay in touch with your readers & customers, update them about latest content, discounts and special offers for your products & services, and even entice them with up-sell and cross-sell offers. It’s also an amazing way to cultivate and mold your brand perception in their minds. The key is to clearly know what your audience likes to read, what problems they face, so you can come up with products, services and content that are attractive, interesting and solve their problems. Also, you need to know how your audience perceives your business, so you can present your promotional emails in a way that entices them to interact more with your products & services, and grow your business. Hopefully, you can use the above promotional email templates to optimize your email marketing strategy.
Do you have any tips for creating promotional emails?