5 Best MailChimp Alternatives for Email Marketing

Are you looking for MailChimp alternatives? Then you’ve come to the right place.

MailChimp Email Marketing Software is an amazing Email Marketing Platform that provides tons of useful features such as professional-looking email marketing templates, drag & drop email campaign builder, autoresponder, email list segmentation and robust email campaign analytics & reporting, all with an easy-to-use interface. However, MailChimp Email Marketing Solution may not be for everyone. Here are 5 Best MailChimp alternatives that you can use for your Email Marketing Campaigns.


You can also read How to use MailChimp Email Marketing Platform to send emails and check out our list of Best Free MailChimp Email Templates


5 Best MailChimp Alternatives for Email Marketing


1. Get Response

getresponse email campaign service

Get Response is an awesome Email Marketing Service that’s a perfect alternative to MailChimp. Like MailChimp, Get Response Email Marketing Platform provides a drag-and-drop email campaign builder, ability to import/export email lists and email list segmentation. It provides more than 500 beautiful HTML responsive email templates for newsletter, product promotion and autoresponders.

Get Response also supports A/B testing for email marketing campaigns and provides detailed email campaign analytics and reporting. It also offers a landing page builder, exit intent pop-ups and comprehensive CRM features.

Get Response is an easy-to-use email marketing tool that provides many third-party integrations with platforms like SalesForce, WordPress, PayPal and Zendesk.

Get Response Email Marketing Software provides a 30 day free trial with pricing starting from $15/month.


Check out our list of Best Email Marketing Software & services and Top Email Marketing Campaign Examples to improve your Email marketing campaign strategy.


2. Active Campaign

activecampaign email marketing service

Active Campaign is another email marketing platform that’s an affordable MailChimp alternative. It’s an easy-to-use email marketing service that provides tons of features to create email marketing campaigns, build email lists, segment email lists, and track email campaign performance using analytics & reporting. Active campaign can be used to send email blasts, autoresponders, drip campaign and triggered email campaigns.

It allows you to create email marketing campaigns using responsive sign-up forms and beautifully designed responsive email marketing templates for newsletters, promotions, welcome email, and more.

Active Campaign enables you to segment email list based on location, user behavior, and social data. It provides many marketing automation features that allow you to create automated email sequences to automatically send emails to customers based on specific conditions or triggers. It also has an in-built CRM and marketing automation tools for lead generation and converting leads into customers.

You can also A/B test email marketing campaigns to find out the best time to send email, and the best email marketing templates for your email list subscribers.

Active Campaign is one of the best email marketing software for small and medium business. It’s not only an email marketing software but a complete email automation platform.

Active Campaign email campaign management software platform provides various pricing plans, beginning at just $9/month.


Bonus Read : 6 Abandoned Cart Email Examples to get back abandoned customers


3. Emma

emma email marketing tool

Emma is one of the best email marketing software & services out there, and a great alternative to MailChimp email marketing platform. It’s a powerful and easy-to-use email marketing software that allows you to create email marketing campaigns using a drag-and-drop campaign builder and hundreds of great looking responsive HTML email marketing templates.

It provides an intuitive email list segment builder that enables you to create targeted email marketing campaigns based on customer behavior, and deliver perfect follow-up emails.

Emma provides tons of features such as drag-and-drop email template editor, lightbox email forms to capture leads at the right time, robust analytics & reporting dashboard for email marketing campaign performance, a unified mailing score to understand open rates and click-through rates better, and click maps to see where users click your emails on desktop and mobile.

Emma Email Marketing Software also provides advanced email automation suite that allows you to automatically send marketing emails to subscribers based on triggers or conditions, and use dynamic content in email to each subscriber.

Also, Emma has recently launched a landing page builder that enables you to create gorgeous click-through landing pages as easily as creating email marketing templates using their drag-and-drop email editor.

Emma email marketing platform is slightly expensive, with pricing plans beginning from $89/month.


4. AWeber

aweber email marketing software

AWeber is one of the most popular email marketing tool and campaign management platform. It’s an easy-to-use and affordable alternative to MailChimp.

Aweber has an visual email campaign builder with a campaign creator wizard that provides a step-by-step walk through to help you create newsletter email marketing templates and email lead capture forms. It also provides an amazing email marketing analytics and reporting module to help you monitor email marketing campaign performance metrics such as email open rates and click-through rates.

You can also use its A/B testing feature to run split tests for different parts of your email marketing campaign. AWeber allows you to easily segment email subscriber list, create variations of your email marketing campaign and send them to different email list segments.

AWeber also provides all the features provided by MailChimp including autoresponders, RSS-to-email and third-party integrations such as their WordPress Plugin that enables you to add sign up form to your website or blog with just one-click, and even build email subscriber list without a website or blog.

AWeber Email Marketing Platform offers 30 day free trial and pricing starts from $19/month.


Bonus Read: Check out our list of Best WordPress Newsletter Plugins to send newsletters to your mailing list.



5. Maropost

maropost email marketing software

Maropost email marketing software & service is an amazing alternative to MailChimp email marketing tool, for small and medium-sized businesses. It offers all the features required for an email marketing tool such as visual email campaign builder, tons of beautiful responsive email marketing templates, email lead capture forms, ability to build email subscriber list and send autoresponders.

Maropost also provides powerful email list segmentation features to segment your mailing list based on user demographics or actions.

You can also create email workflow automation to automatically send email blasts to your subscribers based on specific conditions or triggers. Maropost also provides A/B Testing features that allow you to create split testing email campaigns for different email list segments.

Maropost even provides robust and comprehensive email marketing campaign analytics and reporting that allows you to monitor email campaign performance, optimize email send time, increase email open rate and click-through rates.

Maropost provides plenty of third-party integrations to ERP and Point-of-sale systems, Ecommerce Platforms, and even enterprise-grade CRM platforms like SalesForce and Oracle.

It’s much more than an email marketing service or platform. In fact, Maropost is one of the best enterprise marketing and sales cloud platforms.


You can also take a look at our list of Best Email Blast Software and Top Email Blast Campaign Examples to optimize your Email Marketing Campaigns.



Hopefully, these MailChimp alternatives give you a good starting point to shortlist email marketing tools. MailChimp email marketing software is the market leader with its ease-of-use, tons of features and third-party integrations. However, it may not provide CRM functionality required by large enterprises. Also, small and medium businesses may find it too expensive to access advanced functions. Luckily, there are plenty of excellent alternatives to MailChimp email marketing platform that are affordable, powerful and easy to use. The key is to evaluate each email marketing software to see if it fits your requirements and budget before picking an email marketing service for your business.


Do you use any of the above email marketing platforms? Please share your experience as comments. If you want to suggest more alternatives to MailChimp email marketing solution, that’s welcome too.


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