3 Small Business Strategies to Increase Sales

Most businesses regularly grapple with “how to improve sales performance?” Sales are crucial to the success of a business. Without sales, you cannot hope to become a profitable entity or ensure that your business survives. And it is a real challenge to come up with strategies to boost sales, especially for a small business that does not have a big budget to spend on marketing. You can, however, expand your customer base without breaking the bank. Let’s take a look at three small business strategies to increase sales.


Small Business Strategies to Increase Sales

Here are 3 small business strategies to increase sales


Ask for Referrals

Referrals continue to positively influence a purchasing decision, as most of the customers seek a recommendation for a product or service. Your current customers are the best bet when it comes to word-of-mouth publicity because potential customers see them as authentic and trustworthy.

Moreover, for you, asking for referrals can be one of the most cost-effective and reliable small business
strategies to increase sales. Before you ask for referrals, you must identify customers who are loyal, satisfied and are willing to refer your product or services to their friends or family.

Once you have made a list of such customers, invite them to join your referral program. Invite them by sending a personalized message when they are the happiest with their purchase.

A survey or feedback form can help you determine whether the current customer is satisfied with the purchase or not. If they are, you can ask them through email messages, phone calls, or social media posts, to spread the word about your products or service.


Leverage Ad Extensions

Ad extensions let you provide additional information about your business such as the link of a specific page of your site or contact number. By leveraging them, you can inform your potential customers even before they click on your ad, and encourage them to take actions directly from the search results.

This can help increase sales. According to Google, “during intent-rich micro-moments, extensions give your
ads more prominence and get you more clicks and valuable user interactions, like calls.”

Both Google Adwords and Bing Ads offer the option for ad extensions. The ad extensions offered by them are: site link extension, call extensions, location extensions, call out extensions, structured snippet extensions, and app extensions. Google Adwords also offers seller ratings, which enable you to display the accrued positive user reviews online. Thanks to the reviews, you can build a positive reputation for your small business, as well as build trust with your potential customers.

With ad extensions, you can improve ad ranking without increasing your cost per click (CPC) or doing something extra. However, it’s likely that on certain extensions you may incur incremental charges.


Offer Gift Cards

Most of the online retailers are offering a range of gift certificates. You can, too, offer them to retain old customers and gain new customers. Gift cards enable you to generate new customers when your current customers purchase them for their family and friends. Moreover, it often happens that the customers spend more than the value of their gift cards. Also, a high-denomination gift card makes the customer return to the site again and again. All of this leads to an increase in sales.



There is no sure-fire way to increase sales, and no one strategy fits all. You must find the right small business strategies to increase sales after setting your objective and business goals, determining target customers, finding the platforms and places where you can reach your potential customers. This will help you to plan and execute effective strategies to drive traffic to your site and boost sales.


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