15 Off-Page SEO Techniques to Optimize Search Ranking

Today, SEO consists of 2 parts – On-page SEO and Off-Page SEO. If you want to rank high on search engines like Google, Bing, Yahoo and drive visitors to your website. To improve search engine ranking, you need to implement both On-page and Off-Page SEO Techniques.

Here’s a list of Off-Page SEO Techniques to help you boost your search engine ranking. Before we begin, let’s clearly understand what’s Off-Page SEO and how it is different from On-Page SEO.


What is Off-Page SEO?

Off-Page SEO activities refer to all the things you do off site to rank your website higher. It involves optimizing the SEO Factors outside your website such building high quality backlinks to your website, promoting your content and building relationships. For example, blog creation, social networking, article submission, etc are examples of off-page SEO techniques. Off Page SEO is also called Off Site SEO.


Bonus Read : 9 Best XML Sitemap Generator that you can use to create XML/HTML Sitemaps for your website.


What is the different between Off-Page SEO and On-Page SEO?

On-page SEO activities refer to all the things you can do on your site to help you rank higher. This includes optimizing the content and HTML code of your website pages, such as page titles, heading, meta description, internal linking. On-page SEO refers to optimization activities you do on your website, whereas Off-page SEO refers to brand building and content promotion activities that you do outside your website.

Check out our On-Page SEO Checklist for SEO Techniques & Tips to improve search engine ranking.


Off-Page SEO Techniques to Improve Search Engine Ranking

There are more than 200 SEO Factors Google looks at before it ranks a page. Here are 15 Cost Effective Off-Page SEO Techniques for 2017 to improve your page ranking on search engines.


1. Social Networking Sites

Social Networking Sites like Facebook, Twitter, LinkedIn, Pinterest have become bigger and more widespread than ever. They provide a great platform to promote your website and quickly build an online presence.

The first step is to sign up for the major social networking sites like Facebook, Twitter, LinkedIn & Google Plus. For some websites, even Pinterest, Instagram & Snapchat can be very useful. There are many social networking sites out there. Start with the big 4 above and slowly expand as needed. The key is to go where your target audience hangs out online.

Most social networks allow you to create brand pages for websites & businesses where you can build an audience for your website by promoting your content, running contests & surveys and increase your website’s online presence. Social Media activity is a key Off-page SEO Factor to rank well on Google.

Check out our list of Free Best SEO Audit Tools to perform SEO Audit for your website.


2. Blogging

Blogging is one of the most effective off-page SEO techniques that boosts search rankings for your website. When you blog for your website, it has tons of advantages. First of all, it helps search engines to crawl your site regularly as you produce fresh content. Secondly, your content gets ranked for a lot more search keywords and drives more visitors. Third, it also allows you to regularly post updates to your social media pages and bring even more visitors. Ultimately, it helps you rank higher in search engine result pages (SERPs).

The key is to produce fresh and useful content that’s relevant to your target audience. Lists, HowTo’s, Tutorials are some of the common blog topics. You can check out our list of blogging ideas  to start and grow your blog quickly.


Learn how URL Canonicalization can boost search ranking by fixing duplicate content issues


3. Blog Marketing

Post comments on other blogs that belong to the same niche as yours. In your comments, you can include a link to your site, or one of your blog posts. These links are crawled by search engines which are pointed back to your site. Check if these blogs provide “Do-Follow” links. Only do-follow links are crawled by search engines, others are ignored.


You can also check out our list of Best Link Building Tools for SEO, to build and monitor inbound backlinks to your website.


4. Forum Marketing

Sign up for online forums in your niche and try to participate in their discussions regularly. You can post comments, ask as well as answer questions, offer tips, etc. This will help you become an expert in your domain. In your comments, you can even add links to your website. Again, look for online forums that allow you to add “Do-Follow” links in your profile signature. It’s important to note that you may not be able to add a link right away. You’ll need to contribute a minimum number of answers to be able to add links in your comments and profile.


5. Search Engine Submission

With billions of websites all over the world, it can be difficult for search engines to find your website. So submit your website to the popular search engines such as Google, Bing, Yahoo. This will help search engines crawl and rank your web pages faster. Also, if you create a new page or blog post, don’t wait for search engines to crawl them, it might take time. You can submit these new pages to google for crawling. To do that, just type “submit to index” in google search. You’ll see text box where you can enter the URL of new page.

submit to index


You can take a look at our list of Best Free Keyword Density Tools to calculate keyword density for your web pages.


6. Directory Submission

Directory submission is one of the oldest off-page SEO techniques. Many believe directory submissions don’t work anymore. That’s true for general directories which have too many spammy websites. However, if you choose a niche directory or a high authority directory like Crunchbase and submit to the right category, you’ll see quick results.

Keep track of backlinks to your website with our list of Best Backlink Checker Tools for SEO.


7. Social Bookmarking

Social Bookmarking is another great way to promote your website. Submit your website, or share your blog posts to one of the popular social bookmarking sites like StumbleUpon, Reddit, Digg, etc. Search engines crawl these websites regularly because they’re updated very frequently. While submitting to Social Bookmarking sites, it’s important to select the right tag, or category for your website/blog post to ensure that it is shared with the right audience.


8. Photo Sharing

If you have used any of your own photos on your website, you can share them on various photo sharing networks like Flickr, Picasa, PhotoBucket and even photo-based social networks like Instagram and SnapChat. As people share them and comment up on your photos, it will increase your website’s online presence. You might even get a backlink to your site.

Check out How to optimize Image for SEO.


9. Video Sharing

Just like photo sharing, you can share any videos that you have created for your site, on YouTube, Vimeo, and DailyMotion. Other bloggers might use it in their blog post, and add a link back to your website when they mention the source. Video sharing is really effective if you have created video tutorials and how to’s for your website or blog. Bloggers are always looking for great videos they can include in their articles.

Checkout our list of 8 Best Video SEO Tips to optimize your videos for better search engine ranking. You can also learn how to do YouTube SEO to optimize your YouTube Videos to rank better.


10. Review Sites

Submitting to review sites is an easy way to get a link back to your website. There are various types of review sites – business review sites that list companies, product review sites that review products & services and even product comparison sites. They’re all constantly looking for new websites and businesses to show case on their own review site. You can reach out to them and submit a form with details of your product or service. When they publish a review of your business or product, they’ll include a backlink to your website.


11. Local Listings

Local listings is another old but effective off-page SEO technique. They are very useful for Local SEO Optimization of your Business. There are tons of local listings out there like Google Local, Maps, Yahoo Local, Yellow Pages, both general and niche. If applicable to your business, you should submit your website to as many local listings as possible, in your niche. This will help you reach a targeted audience, get quality backlinks and rank high in local searches.

Learn how to optimize your local business website for mobile SEO. Also, learn how to Add Your Business to Google Maps to optimize for local searches.


12. Article Submission

You can also submit articles to article directories like Ezine, Now Public and Go Articles. Although these sites don’t provide a Do-Follow link to your website, it puts your website in front of a large audience, and drives referral traffic to your site. If they like your content, they may even link back to your website or blog posts.


13. Social Shopping Network

If you run an e-commerce site, you can submit your products to online shopping networks like Google Product Search, MSN Online Shopping, Yahoo Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, etc. This will help people find your products easily and drive quality traffic to your site.


14. Answer Questions

Q&A sites like Quora and Yahoo Answers are another great place to promote your website. You can answer questions relevant to your niche and place a link to your website or one of your blog post. It will not only build your online reputation in your niche but also get you quality backlinks. Getting relevant traffic to your website will reduce bounce rate and improve search ranking.


15. Press Release

Press release is a great off-site SEO technique to improve online presence and get quality backlinks to your website. Most press release websites are high quality websites and provide a Do-follow link back to your website. Search engines love press release website since they constantly produce latest news. Since they are also used by well-known companies like Apple, Facebook to publish business updates, backlinks from press release sites are considered to be of high quality.


Hopefully, this list of Off-Page SEO Techniques for 2017 will help you promote your business online, build backlinks to your website and improve search engine ranking. While building backlinks to your website, remember that quality is more important than quality. A few high-quality backlinks are better than many low quality ones.

Check out our list of SEO Analysis Tools to analyze your website for free.


In addition to Off-Page SEO activities, you need to also do On-Page SEO activities such as long-tail keyword research and using Keyword Research Tools to target the right keywords.


If you have any Off-Page Technique you’d like to share, please provide them as comments.


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