10 Best Link Building Tools for SEO

Link Building Tools make it really easy to keep track of all the backlinks to your website and content. In fact, some link building tools provide in-depth backlink profile that allow to analyze each & every backlink in great detail.

Building quality backlinks to your website is perhaps the most important off-page seo technique to improve search engine rankings and drive more website visitors. If you build backlinks from high-quality and relevant websites, then it will improve your site authority and in turn boost search rankings. On the other hand, if you indulge in black hat SEO techniques like buying links from link brokers then it will only hurt your seo performance. So it’s important to monitor your backlinks regularly, to improve the search engine rankings for your website.

Here are 10 Best Link Building Tools you can use to track and monitor backlinks to your website.


10 Best Link Building Tools for SEO


1. Majestic SEO

Majestic SEO is an amazing SEO tool that enables you to check backlink information for any website – whether it is yours or those of your competitors – and get insights about sub domains, pages, links, referring domains, images, nofollow links, redirects. In fact, it even includes a cool feature that automatically sends you a daily email of latest inbound links to your website.

You can even get more detailed SEO report that includes information about unique domains, links and anchor text, by simply verifying the ownership of your website. You can use Majestic SEO for free, for your own website. However, you’ll have to buy credits to do SEO analysis for competitor websites. You can download backlink report about top anchor text, pages and referring domains.

majestic link building tool


2. BuzzStream Link Building

BuzzStream Link Building is not just a link building tool for SEO, but also a CRM system that enables you to build links and maintain relationships using applications as well as online PR. It allows you to track contact info such as email & twitter handles, manage link prospects, monitor backlinks for anchor text, nofollows, banned words and outbound links.

It’s a great link building tool that provides many useful features such as link detection, management & suggestions, as well as relationship management. It also provides a BuzzMarker browser extension that allows you to keep track of new link building opportunities right from within your browser, no matter on which site you are. Although most link building tools focus on link discovery and acquisition, BuzzStream’s conversion tracking and CRM features make it unique.

BuzzStream provides a free trial, with paid plans starting from $24/month.

buzzstream link monitoring tools


Bonus Read : 9 Best XML Sitemap Generator that you can use to create XML/HTML Sitemaps for your website.


3. SEOMoz LinkScape

SEOMoz LinkScape is a link tracking tool, as a part of Open Site Explorer, that makes it easy to find out the number of inbound links to a web page, as well as track the number of unique domains referring to it. The free version provides a ranking (called page authority) to the page based on the number & quality of inbound links, as well as the rank of the domain (called domain authority).

You can upgrade to the advanced version by subscribing to MozPro, whereby you can not only analyze the number and quality of backlinks to your own site but also for your competitors’ sites. You can compare the inbound links, their domains, and domain authority side-by-side. You can also compare the keywords your competitors are targeting in their anchor texts, and also find their most influential backlinks.

SEOMoz link tracking tools


4. Raven SEO Tools

Raven provides a suite of SEO tools, including a link building software, that enables you to easily monitor link status, with each link’s contact info, and next task for each link, in case it changes over time. For example, Raven will automatically alert you if an inbound link’s anchor text was changed, or it was changed to no-follow, or the link was removed altogether. You can also download or export SEO link building reports as CSV. However, you cannot buy/license their link building tool alone. You need to go for their entire SEO suite, whose pricing starts from $99/month.

raven link tracking tools


5. SoloSEO link building tools

SoloSEO provides a collection of SEO campaign management tools, including a link manager and a link builder (called Link Build It!), for monitoring and building inbound links to your website.

The Link Manager module allows you to find new link building opportunities, determine their quality and monitor the number of inbound links over time. It also sends you automated alerts, in case you receive a new inbound link, or an existing backlink gets removed.

Link Build It! is a bookmarklet that shows you the number of backlinks, alexa rank, page rank, dmoz listing, number of .edu & .gov links to the web page that you’re viewing currently. It also tells you how easy it is to get a backlink from this website.

Their paid plans, including backlink checker, begins from $49/month.

soloseo links manager


6. HubSpot Website Grader

HubSpot Website Grader is a free SEO Audit Tool that provides an overall SEO score (called website grade) for your website, based on many SEO ranking factors like inbound links, site traffic, social media presence, and more. You need to simply enter your website URL (and also your competitors’ URLs), and HubSpot will mail you a detailed report that contains useful insights about:

  1. Page Rank & number of Google indexed pages
  2. No. of Inbound links. You can further analyze your link profile in detail using HubSpot.
  3. Competitor analysis with information about their website grade, inbound links, and social bookmarks.

hubspot website grader


7. Sheer SEO Backlinks Watchdog

Sheer SEO is a simple yet powerful link building tool that makes it easy to discover inbound links to your website, and analyze their anchor text, page rank, and many more characteristics of those backlinks. For example, it tells you the number of outbound links in referring page, availability of the page, and also checks if the links are nofollow or noindex. It provides a 60 day free trial with paid plans starting from $7/month.

sheerseo links monitoring tool


There are many other link building and tracking tools such as SEO Toolbar by SEO Book and Link Assistant, but you can get started with these 7 link building tools.


You can also check out our list of Best Online Backlink Checkers for SEO.



Link Building Tools are insanely useful to discover inbound links to your website and provide a detailed link profile for your website. They also enable you to track backlinks on an on-going basis, with the ability to automatically alert you if you gain or lose a backlink, or if one of the inbound links changes (e.g becomes no follow). Before you zero in on a link monitoring tool, it’s essential to try out each of these link building tools to see which one provides actionable insights to improve your search rankings and drive more website visitors.


What’s you favorite Link Building Tool?